What Happened to Android TV?

Android, Android TV

Android TV was introduced in 2014 as a smart TV platform that aimed to revolutionize the way we interact with our televisions. It was supposed to be the ultimate entertainment hub, bringing together all of your favorite streaming services and apps in one place.

However, over the years, Android TV seems to have lost its edge. What happened to Android TV?

The Rise of Competitors

When Android TV was first launched, it had very little competition. However, since then, other smart TV platforms like Roku and Amazon Fire TV have emerged as tough competitors. Roku is known for its simple interface and easy-to-use remote, while Amazon Fire TV has built-in Alexa integration that allows users to control their TVs with voice commands.

Fragmentation Issues

One of the biggest issues with Android TV is fragmentation. Unlike other smart TV platforms that are tightly controlled by a single company, Android TV is open-source software that can be customized by different manufacturers. This means that different brands can have different versions of Android TV running on their TVs.

This fragmentation leads to compatibility issues between apps and devices. Some apps may work perfectly fine on one brand’s Android TV but may not work at all on another brand’s device.

  • App Support
  • Another issue with Android TV is app support. While it does offer a wide range of streaming services and apps, some popular services like HBO Max are still not available on the platform.

    The Future of Android TV

    So what does the future hold for Android TV? Despite its shortcomings, Google seems committed to improving the platform. In fact, they recently rebranded it as Google TV and launched a new Chromecast device that runs on the platform.

    Improved User Interface

    Google has also promised to improve the user interface of Google TV by making it more intuitive and easier to use. They are also planning to integrate Google Assistant more deeply into the platform, allowing users to control their TVs with voice commands.

    Expanded App Support

    Google is also working on expanding app support for Google TV. They have already announced that HBO Max will be coming to the platform soon, and they are likely working on bringing other popular services to the platform as well.


    In conclusion, Android TV may have lost its edge over the years, but it’s not dead yet. With Google’s renewed commitment to the platform and plans for improvement, it’s possible that we could see a resurgence of Android TV in the near future. Only time will tell if it can regain its position as the ultimate entertainment hub.